The AI is not the moat
Every product I look at now says it “uses AI.” So does every competitor, and the one shipping next quarter. Adding a model is not an advantage. It is the new table stakes, and table stakes are not a moat.
The leverage shows up somewhere more specific. AI is a wedge when it collapses a whole chain of work into one artifact, not when it makes a single step a little better. Reading, sorting, arguing, drafting, tracking: if a model compresses that entire handoff into a finished, ready-to-act result, that is worth paying for. A neater summary of the same inputs is not.
So I ask one thing. Does the thing produce a decision, or a tidier pile of inputs for a human to decide from? Organizing is cheap. Producing the finished artifact, with its sources attached so it can be trusted, is the wedge.
And when everyone can build the obvious version cheaply, the advantage moves to the loop. Not the feature, the loop: a set of examples you rerun every day, watching whether the output got sharper or quietly started lying. That is where a small team with a fast cycle beats a big one with a roadmap. The model is a commodity. The judgment about when its output is good enough to ship is not.